This is a topic with many dimensions. Let's break it down. But first: credit where credit is due. I heard this for the first time in what I think is the world's best TED talk: "The art of being yourself" by Caroline McHugh (https://www.youtube.com/watch?v=veEQQ-N9xWU). If you haven't seen it, watch it! We make it educational and...

Do you want to be able to package your knowledge and expertise into successful products, services or concepts? Here are 4 things you absolutely must know (not in random order, but in exact order) 1. Which part of your expertise you should package. Best case/worst case, you are an expert in an area that would be niche...

The best phrase you can get from a customer is: "It's like you read my mind!". Let me explain. There is a lot of talk about the importance of niching down. It's true, you should niche as narrowly as possible. But it's only when you understand why you should do...